James Chen co-founded Bring Me a Book Hong Kong with his wife Su in 2006 to promote childhood literacy and bring the joy of reading to the city.
He is Managing Director and Founder of Family Office – Legacy Advisors and is the Chair of the Chen Yet-Sen Family Foundation. James has supported numerous social ventures focused on early childhood literacy and vision correction. Further afield, he is the Founder of UK-based Vision for a Nation, and more recently the global Clearly advocacy campaign which aims to bring vision to everyone, everywhere. James is a long-standing member of the Outward Bound Trust of Hong Kong, former Chairman of the China Exploration and Research Society, and a past president of the Young Entrepreneurs’ Organization HK.
Born in Malaysia, and a graduate of University of Sydney in Economics, Su worked in finance from 1991 – 1999. Since May 2000, Su has been a Non-Executive Director of Allied Group Limited, a HK listed company with investments in properties and financial services. Su served on the Board of Directors in Po Leung Kuk in 1997-1998.
Su’s quest to find a suitable non-profit organization to promote family literacy in Hong Kong ended when she came across Bring Me A Book™ Foundation in California In 2006, Su founded Bring Me A Book™ in Hong Kong. Su is a mother of three children, who passionately believes in early childhood literacy and who is having a lot of fun putting it into practice.
Alison Chan, Board Chair
Born and raised in Hong Kong, Alison received her BBA from the University of Hong Kong and received her MBA from the Harvard Business School. Alison is the Managing Director of New Frontier Group, a Hong Kong and Shanghai-based diversified investment group. Alison has over 20 years of experience in consulting, corporate finance and investment experience with GE Capital, JPMorgan Chase, GLG and various start-ups. Her biggest enjoyment comes from reading bedtime stories with her 2 daughters, Alexis and Amelia.
Annie Ho, Board Member
Annie was born in Hong Kong, and raised in Canada by loving parents and well-stocked public libraries. She has served on our board since 2011 and is also board governor of the Feng Zikai Chinese Children’s Picture Book Award. A former lawyer, and a former columnist for South China Morning Post, she is the editor of our English and Chinese children’s book guides. She devotes herself to her family, focuses on community work in children’s health and education, and finds great joy in reading both silently and aloud.
Christina Matula-Häkli, Board Member
Christina graduated with an MBA from McGill University and has worked in various marketing roles in Canada and the UK. Since moving to Hong Kong and having two young children, she spends her time writing, volunteering, and chasing a ball on the field hockey pitch. Her first picture book, The Shadow in the Moon, is about the legend behind the Mid-Autumn Festival and published by Charlesbridge. She has also written two stories that were set to music featuring Chinese and Western classical instruments, which premiered at the Asia Society. Her favourite part of the day is reading aloud to her kids in the evening before bed.
Jennifer Chen, Board Member
Jennifer is the Director of Philanthropic Engagement at Hong Kong Family Office, Legacy Advisors, and is the Asia Lead for the global Clearly advocacy campaign which aims to bring vision to everyone, everywhere. She represents the Chen Yet-Sen Family Foundation as a founding funder of Collective Impact Hong Kong. In 2009, Jennifer founded the Otto Wong Brain Tumour Centre at CUHK after the sudden passing of her husband from a ruptured brain tumour. The Centre focuses on research, patient care, surgical developments and treatments.
Jennifer is also a dedicated mother of three active boys. Encouraging them to learn, inquire and read has been the most rewarding journey. They keep her grounded, focused and very busy!
Michelle Bang, Board Member
Michelle received a BA in Economics from Wellesley College and an MBA from Harvard Business School. She specializes in launching new ventures, and co-founded BYT an up-cycled fashion brand that retails in elite stores globally, and won first prize for Hong Kong in the Chivas Venture social impact competition. Michelle serves on the HBS non-profit scholarship committee, and as an active parent at HKIS through her work on the Sustainability Committee, PFO Board and PAG.
Michelle firmly believes that reading aloud instills a passion for learning and a strong family bond. Her children, Elliot and Amber, love their reading time with Mom and Dad, and are avid readers.
Phyllis Leung, Board Member
Phyllis successfully pursued a career in marketing and communications in Hong Kong and China for over 15 years. Born in Hong Kong, she attended high school in the United States and received a Bachelor of Arts degree from New York University. She then went on to earn an MBA from the Hong Kong University of Science and Technology and a Master of Social Science degree from Hong Kong University. Since the birth of her two daughters, Phyllis has seen and experienced the true pleasures and benefits of reading aloud to them and became involved with Bring Me A Book Hong Kong in 2016. She is thrilled to join its Board of Directors, and eager to encourage family bonding and a love of learning through the promotion of family literacy to low-income families in Hong Kong.
Back to top
Pia Wong, Executive Director
Pia graduated from University College London and worked for over 10 years in Hong Kong and Shanghai in media, marketing, and communications. Since joining Bring Me A Book™ Hong Kong in 2009, Pia has been driven by a deep desire to make a positive impact on society and to further the mission of the organization. Placing strong emphasis on redefining our notion of ‘success’, Pia wants less focus on test scores and achievement to bring a love of learning back to our children, including her own two sons who are thriving in a montessori-based upbringing. She understands she is fighting an uphill battle and hopes to see more collaboration amongst similar-minded NGOs and community-based agencies in Hong Kong.
Angela Leung, Program Director
Angela joined Bring Me A Book Hong Kong in the same year the charity was founded in 2006. She holds an MSSc in Social Work from the Chinese University of Hong Kong. As Program Director, Angela works both in the front-line as a trainer but also oversees the implementation of a wide-range of literacy programs, community events and special projects such as BMABHK’s “Guide to the Best Chinese Books for Children”. Her passion is to help educate and empower parents and educators on the importance of parent-child reading, in particular those families from underprivileged backgrounds. Angela is also a mother of a 9-year-old book-loving girl who has been read to since birth.
Doris Chan, Program Manager
Doris joined Bring Me A Book Hong Kong in January 2018. She received an MBA from The University of Leeds. She pursued a career in Sales & Marketing after graduated. Prior to joining BMABHK, she worked for a children’s book store. She loves nature, photography and reading. She believes reading is one of the key factors to nurture parent-child bonding.
Iris earned a Diploma in Philosophy, and a Higher Diploma in Graphic Design at HKU Space. Before joining Bring Me A Book™ Hong Kong in 2013, she worked at The Boys’ & Girls’ Clubs Association of Hong Kong as a program worker. As well as reading, Iris enjoys taking her dog for hikes in the Hong Kong countryside.
Angie Lin holds an M.Ed. in TESOL from University of British Columbia, Canada, an M.A. in Communications from Purdue University, U.S.A. and a B.A. in English from Nanjing University, China. She has worked as a college English teacher, corporate trainer, consultant, English and Mandarin tutor, and playgroup instructor. Her students range from infants to senior company executives. The title that she is most proud of, though, is the mother of two book loving boys, who has been read to since their first year. A strong believer of the importance of reading to young children, Angie is keen to spread the joy of reading to more. Since she joined Bring Me A Book, she has been active and well received to conduct parent trainings, children workshops and storytelling in schools,community centers, organizations, and large-scale events like International Readers Festival and Bring Me A Book Reading Carnival.
Choi EE, Director of Community Outreach
Choi EE is an enthusiastic promoter of parent-child reading in Hong Kong and Macau. She has over 15 years experience in conducting trainings for parents, social workers and teachers in local kindergartens, primary schools and community centres to spread the love of reading amongst parents and children. She is currently the Director of Community Outreach (【菜園童閱讀】社區閱讀發展計劃) and trainer of Bring Me A Book Hong Kong. She is also working with Hong Kong Education Bureau and Macau Education Department to promote parent-child reading in the community. She received a lot of interviews by local major media. Her latest book is 【菜園繪本系列】.
Pauline Young is a communication specialist, trainer and storyteller educated in California, USA, with degrees in English Literature and Business Administration. After working in Hong Kong for over 10 years in Communications and Training, she started her own training/speaking business and has given over 500 workshops and talks to date. Pauline is an award-winning speaker given the highest honor and recognition, Distinguished Toastmaster (DTM), by Toastmasters International. In the last 10 years, she has taken on the role of an early literacy advocate and has led many reading and storytelling workshops for parents, educators and social workers as well conducted numerous reading clubs and storytelling “playshops” for kids of all ages. Her first children’s book, “Socks Heaven”, was published in 2004 (reprinted 2017).
Percie Wong, qualified trainer of Bring Me A Book Hong Kong (BMABHK) where she has extensive experience in conducting First Teacher’s Training to parents and Train-the-Trainer Workshop to teachers and social workers. She conducts English Story Telling sessions at Hong Kong Public Libraries for BMABHK.Percie has a bachelor degree in Psychology. Prior to joining BMABHK, she has spent more than 20 years in the hospitality industry and held key Sales & Marketing positions in major hotel chains namely Hyatt, Sheraton, Ramada and InterContinental Hotels Group. It was her passion to contribute the work on child development that led her joining BMABHK. Her expertise also includes English tutoring through interactive read-alouds with the systematic approach to develop children’s understanding of vocabulary as well as the phonological awareness in boosting their oral English.
Yoyo is a registered Social Worker, she holds a Master Degree in Counseling from the University of Hong Kong. With over ten years of experience in social work, she is experienced in organizing and conducting different projects in schools and communities to promote the importance of parent-child reading since she has joined Bring Me A Book in 2011. After the birth of her two daughters, she experienced the benefits of parent-child reading, and she would love to help parents to establish a reading habit through community training. She also promoted the therapeutic use of picture book in helping children to relieve their emotions and improving parents-child relationships through reading.