The leading advocate for family literacy in Hong Kong

Sign up now to receive updates on our upcoming events!

Special Projects

Contact Us

In addition to our core program of providing books and training to underserved communities, we also further our mission by running special initiatives with our partners:


Operation Santa Claus 2014-2015 – Book Spark: Igniting the Love of Reading for Life

 With the generous support from Operation Santa Claus, we are able to conduct 56 award-winning “First Teachers™ Training” for 1,120 parents of children 0-8 years old from disadvantaged local families and set up 28 reading corners at each participating school in 2014-2015.

As at 31 Dec 2014, we have conducted forty trainings for 699 parents in order to equip them with the skills sets and confidence to make reading with their children powerful, effective and fun. We have also set up twenty reading corners benefiting over 4,000 children. The whole project will be completed by June 2015. Click here to view the project report summary.

Operation Santa Claus

Love to Learn

Love to Learn

The Love to Learn campaign was established in 2013 in response to Hong Kong being ranked the lowest out of 45 regions, in terms of motivation to read and family literacy, in the 2011 Progress in International Reading and Literacy Study (PIRLS). The campaign brings world-class experts to Hong Kong to engage in talks with, and workshops for, educators and parents. By offering different perspectives on raising and educating children, this campaign advocates for positive changes in school and at home to instil a lifelong love of learning and critical thinking skills in Hong Kong children.

Only 12% of Hong Kong parents engage in
pre-school literacy activities with their children,
versus the international average of 37%.

[PIRLS Progress in International Reading Literacy Study 2011] 

Spec Proj 2



Feng Zikai Chinese Children's Picture Book Award

The Feng Zikai Chinese Children’s Picture Book Award

The Feng Zikai Chinese Children’s Picture Book Award was established in 2008 after our founder noticed that the number of original Chinese children’s books was greatly outnumbered by translated children’s books from the US, UK, Japan, among other countries. As the first international prize of its kind, the Feng Zikai Chinese Children’s Picture Book Award is awarded biennially to the best picture books originally published in Chinese.

Click here to visit the Feng Zikai Chinese Children’s Picture Book Award Website.

The winner from our inaugural award,
 “A New Year’s Reunion”, has been translated into English,
and was awarded one of The New York Times
Best Illustrated Children’s Books of 2011.

[New York Times Best Illustrated Books of 2011]

Exhibition for the Feng Zikai Chinese Children's Picture Book Award


Bank of America Merrill Lynch

Bank of America Merrill Lynch 2012-2014 Community Outreach Reading Project

We are deeply thankful to our major donor, Bank of America Merrill Lynch (BoAML) for providing us with both financial aid and volunteer support over the past 2 years.

Since 2012, more than 5,500 children from low-income families have benefited enormously from the 8 book bag libraries and 5 bookcases that have been donated by BoAML.

Their generous support has also enabled us to train 876 parents, teachers and social workers on a range of reading skills, from our award-winning First Teachers™ Training to advanced workshops.

A social worker from one of the recipient sites said that the training has provided parents with the skills and the right attitude to read aloud in a fun way, making them more confident. “At first the parents didn’t read to their children. But after the training they learned some read aloud skills and became more confident and enjoyed reading with their children very much.”

From the surveys collected, 98% of parents strongly agreed/agreed that the advanced workshops have encouraged them to make the reading experience with their children more effective and fun.

130 BoAML staff actively engaged in 7 volunteer reading sessions and 2 skills-based volunteer sessions. Both the volunteers and the kids had great fun during the storytelling sessions.

Bank of America Merrill Lynch Special Programme

Chinese as a Second Language Project for Ethnic Minority Children (Sep 2012-Jul 2013)

Sponsored by The Ovolo Group, this project specifically focused on improving Chinese as a second language for low-income ethnic minority children in Hong Kong. We partnered with Yuen Long Long Ping Estate Tung Koon Primary School and provided a series of activities included reading sessions, drama workshops, Chinese tutorial classes, visits to Hong Kong Central Library and book donations, for a total of 104 ethnic minority students.

The whole project was fruitful and we received positive feedback from the children and the school. Over 90% of children enjoyed our activities and indicated an increased confidence in speaking, reading and writing Chinese as a result.

Chinese As A Second Language

Bring Me A Book™ Hong Kong

Bring Me a Book™ Institute 2012-2014

 The Bring Me a Book™ Institute launched in 2012 to respond to a growing interest from highly educated middle class parents in our award-winning training workshops. A social enterprise, the Institute generates some limited funds to provide an alternative and sustainable revenue source for our non-profit work. It also helps to reinforce our position as the leading advocate of family literacy by providing a platform to invite high caliber speakers from the literary and parenting field to join the Institute’s “Speaker Series.”

In the past two program years our BMAB Institute workshops, talks for parents and teachers, and storytelling sessions for children reached approximately 1,400 new audiences and generated over HK$74,000 in net proceeds.

BMAB Institute



Target’s Community Outreach Reading Project 2012-2013

 Special thanks to our donor, Target, for providing us continuous support since 2009. In 2012, we replenished a total of 1,120 books at four existing Book Bag Libraries and 9 existing Bookcases benefitting over 3,600 children. In 2013, we installed three Book Bag Libraries and four Bookcases in needy community centres and kindergartens reaching nearly 4,000 children. We also conducted 10 advanced trainings for 122 parents to further support their learning and increase the impact of the library installations.

From the feedback received, 96% of parents agreed that the advanced trainings have encouraged them to make the reading experience with their children more effective and fun, and 91% of parents claimed that they were motivated to practice literacy activities more frequently after attending the advanced trainings.

Community Outreach


SCOLAR’s English is Everywhere 2012-2013

In collaboration with the Standing Committee of Language Education and Research (SCOLAR), we organized a total of 15 workshops including “Have Fun with English Stories,” “Be A Story Teller,” “Bringing Books Alive – Drama Education” and “My Favourite Book Character Competition” to encourage a love of English through story based activities. A total of 280 primary and secondary students from 62 schools across Hong Kong benefited during the holiday periods of Christmas, Chinese New Year and Easter.

The program received very positive responses from the students as they were exposed to a wide range of approaches to selected English language stories from creating their own stories to improvising book characters, to bringing stories to life and mastering the skills of storytelling. Essential to our learning approach is that it is fun for the kids and inspires creativity as well as providing a good platform to practice their oral English.

English is Everywhere

School Outreach Reading Project for Low Income Students in Hong Kong 2013-2015

This two-year project sponsored by an anonymous donor, enabled us to provide a strong foundation for literacy development and motivation to read in children from low-income families. During the first year of this project, we partnered with three primary schools and provided 30 reading sessions for a total of 87 children from low-income families and conducted parent trainings for 57 parents. We also donated a bookcase with 200 quality children’s books to each school and provided 900 complimentary books to all the children who participated in this project.

The first year of this project was completed successfully with the help of our experienced trainer Choi EE and a team of committed volunteers. In the second year of the project, we will partner with another three primary schools to reach more children and families in need.